#SEAMLESS AI SKIN#
“Our partnership with Revieve allows us to deliver on our customers' desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget.” "We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals," says Michelle Wlazlo, chief merchandising officer at JCPenney.
JCPennney is also offering an AR-based virtual makeup try-on feature. Revieve's proprietary Skin Diagnostics technology then analyzes more than 120 skin metrics to provide users with an in-depth analysis of their skin and offers JCPenney Beauty product recommendations and skincare education tailored to their specific characteristics. To receive an in-depth skincare analysis and customized product recommendations, visitors to JCPenney's website can take or upload a selfie and answer a quick questionnaire about their skin type and concerns. The new JCPenney Skincare Advisor tool leverages Revieve's proprietary Skin Diagnostics technology and AI-powered product recommendations as a seamless, end-to-end experience in which consumers can find a personalized skincare routine based on a selfie. Penney Beauty environment introduced n fall 2021. These AI- and AR-based experiences are being delivered as part of the omnichannel, inclusive J.C. The department store retailer is collaborating with Revieve to launch a collection of digital makeup and skincare offerings. JCPenney is partnering with a digital branding company to offer artificial intelligence (AI) and augmented reality (AR) beauty experiences.
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