The communication platform WhatsApp’s main selling point is their encrypted messaging – it promises a safe and secure experience for users.
#SAMPLE PAGE DESIGNS HOW TO#
And teaching users how to get more value out of the app within the app experience itself is good for retention and the overall UX. It gives the user help to get the most out of Slack while they’re waiting to get to work. Users can add quotes for their teams to see as they load the app on desktop or mobile, adding some whimsy, inspiration, or just humor to the loading experience.Īnd if there are no quotes added by the team, Slack often pops helpful tips for users into their loading screen. Slack is all about connecting people, and their loading screen is no exception. This reassures their users that everything in their tax returns is accurate. So they did something that seems counter-intuitive – they slowed down their loading time, and added a loading animation that “shows” the data processing happening. But they found that their users didn’t really believe that TurboTax was processing all of their data that quickly – they got suspicious that their information wouldn’t be accurate, because the loading was too fast to believe. TurboTax has a highly sophisticated backend, and they can truly calculate what users owe, or are owed, in a flash. It turns the load time into an opportunity to strengthen brand awareness and retention, instead of simply starting at a loading spinner. Their highly recognizable owl mascot, Duo, pops up as the app loads with facts, reminders, and encouragement for users. Duolingoĭuolingo is probably the best-known example of a fun, fact-filled loading screen. These examples are proof that loading screen messages don’t need to be space-fillers.
And half of online shoppers expect a page to load in 3 seconds or less, which doesn’t leave you with a lot of room for error.īy assuring them that all is well and the site is loading normally – and potentially giving them a little entertainment too – your loading screen can help you hold onto more visitors and improve the overall user experience.īut if you’re using that space in a more thoughtful way, with the user experience and a content strategy in mind, your loading page can actually take your website experience to the next level. Website conversion rates drop by an average of 4.42% with each additional second of loading time, between 0-5 seconds. But they get concerned when it seems like nothing is happening after a click – is the link broken, the site down, or something else going wrong? That’s normal, and customers and site users know and expect it. Your website probably takes at least a few milliseconds to load. What load pages mean for conversion rates And you can even make your loading page time longer than it needs to be to enhance the user experience (yes, you read that right!). You can optimize your current loading screen with content that’s fun, relevant, and/or educational to keep visitors from getting impatient. “More”, in this case, can take a couple of different forms. That’s fine, but in a world where space on mobile screens is very limited and you have a lot to communicate, you could (and should) aim for more. Seeing one of these reassures your site users that the content they’re looking for is actually loading, not frozen or broken, and that makes their wait more tolerable. The classic example is a little loading spinner graphic. Loading pages have been part of websites from the very beginning because they serve an important purpose – telling your website visitor that your site is, in fact, loading. Your loading page offers a unique opportunity to offer your visitors a little entertainment and even some meaningful teaching moments. But it’s also probably at least a little bit boring.Īnd while there’s nothing terrible about a boring loading screen – boring still works – it does mean you’re wasting valuable space, particularly in your mobile experience. Your website loading page is pretty useful – it tells your site users that yes, your site is really loading normally. Loading screen designs that show progress, like skeleton screens or loading bars, make the load time seem faster to users, which can decrease drop-offs.You can also use loading messages to educate your viewers on new app or product features because you have a captive audience.Your loading page design offers an opportunity to reinforce your value proposition, strengthen brand awareness, and have a little fun as well.By the end of this article, you should have the knowledge and resources to “check the box” in these areas…
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