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We’re the people who are publicly facing. So a designer advocate effectively sits in the middle of marketing, sales, community product – basically every department. Could you expand a little bit on what design advocacy is? And how exactly do you move into an area like that? So that’s typically what I get to do on a daily basis. But right now, I really enjoy thinking about systems and structure and process and that sort of stuff.

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I’ve sort of sampled lots of different areas of the industry.

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Throughout this career, I’ve mostly worked as a solo designer or in design companies from ecommerce to charity, to news to hospitality to start up. I’m quite a solution-oriented person and design has allowed me to do that. I sort of grabbed it and I’ve sort of not let go. As part of that, I did a module which introduced me to web design and having been given the opportunity to see it, I really, really liked web design and front-end development. I almost accidentally slipped into the industry by choosing a degree that had some kind of creative element inside of it. I’ve been a designer professionally since 2011. Luis, could you tell us a little bit about yourself and how you got into design? But for now, let’s hear more about his design background and the importance of desig If you want to see more of those shortcuts in action, you can watch playback of the event here, pausing and rewinding if you are prototyping alongside Luis or see a snippet below

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For example, did you know that if you’re on a Mac and you hit Ctrl, command and spacebar in Figma, your emoji bar will pop up? In our session, Luis walked us through multiple prototypes and showed us efficient and time-saving shortcuts to use in Figma. He also creates best practice guides and content across written, audio and visual media. In his role, he collaborates with product, design and engineering teams to help improve and enable design at scale. Luis Ouriach is a designer advocate at Figma and he was our most recent guest on our UX Insider live event. In our most recent UX Insiders live event, we learned some essential shortcuts and tricks for the prototyping tool but we also got the low down of design advocacy and how it can improve relationships between developers and designers when it is implemented in a working environment.

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Every designer needs their tools and Figma just so happens to be one of the most important ones.










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